Formulas

Conversion Assumption:
Each phase of the customer journey has a different conversion rate

Calculating the # of Visitors:
Planned Spend/Cost Per Click = Number of Visitors

Calculating #of Sign Ups:
Number of Visitors * Average Conversion Rate = Total Sales (Note: Please round to the nearest whole number)

DMND ROI:
[$299 Profit * Number of Sales] - Spend = ROI (Note: Please round to the nearest cent)

Corporate Training ROI:
[$3,000 Profit * Number of Sales] - Spend = ROI (Note: Please round to the nearest cent)

Your Company ROI:
[Company Profit * Number of Sales] - Spend = ROI (Note: Please round to the nearest cent)
Company Profit should be the standard price you charge a customer for your product/service

Note: All numbers in this exercise are assumed and are not based on actual Udacity numbers.